
Vision Statement
To be a world class brand offering
premium quality donuts,
and to deliver a unique customer experience.
Mission Statement
- 1 Maintaining high proficiency standards in management, production and creativity.
- 2 To deliver consumer experience that is unique to the brand.
- 3 Uncompromising approach to procuring the freshest and finest ingredients available.
- 4 Growing with our customers by listening to them.
- 5 Providing exceptional customer care and service.
- 6 Building a unique corporate family structure to enhance team development and productivity.
Parent Company
Big Apple Donuts & Coffee’s group of companies is a subsidiary of DUSKIN CO. LTD., a Japan-based company listed on the Tokyo Stock Exchange. It was established in 1963 and is today headquartered in Osaka, Japan.
The company operates its core business in 3 primary segments:
- 1 The Food Group segment is engaged in the sale of doughnuts, tea, cafe food and drinks, among others.
- 2 The Clean Care Group segment is engaged primarily in the leasing of cleaning materials and machines, cabinet towels, industrial waste cloth, water purifiers and air purification systems; the sale of daily products, cosmetics and toiletries; the provision of services including house cleaning, pest control and facility management; the leasing and sale of travel gears, baby products, leisure products, health and nursing equipment; the leasing of uniforms, as well as the sale of office coffee.
- 3 Another more diverse segment is engaged in the leasing of commercial equipment and automobiles, the management of hospitals, as well as the provision of insurance agency services, among others.
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